Guides
Reading the evidence you already have, without flattering yourself.
How to Tell If Your Startup Idea Is Worth Building (a Grounded Checklist)
A grounded checklist for judging whether an idea is worth building — reading costly vs cheap signals, checking your own bias, and knowing when the honest call is to stop.
What to Do After Building an MVP When Nobody Signs Up
You built an MVP and got silence. Here is how to tell whether it is the idea or the execution, and what to do next before you pour in another three months.